website · Elraze
Stop tracking your debt. Start killing it.
Elraze is a debt-killer app for the UAE credit-card market, not another tracker. We shipped the brand and the marketing site for an iOS and Android product that imports your bank statements, calculates your Freedom Date, and (next release) sweeps payday into a locked savings account so the cards get paid before you can spend it.
Principles
4 constraints we stuck to.
One promise, repeated
"Stop tracking your debt. Start killing it." The whole site argues one point: other apps show you what you owe, Elraze takes it out. No carousel of features competing for attention.
A voice that picks a fight
Anti-Mint, anti-pie-chart, anti-passive. The copy frames charts and goal-setting as the problem, not the product. "You won't pay your debt. So we'll do it for you."
Real numbers, no theatrics
15+ UAE banks supported. 5 payoff strategies. Under 60 seconds to import a first statement. Stats shipped only when they could be proven, not as decoration.
Built for the App Store funnel
Every CTA points to the iOS or Android download. No newsletter, no quiz funnel, no email-capture popups, except a single waitlist for the unreleased Enforcement Engine, which earns its own dedicated page.
The system, broken down
Every section earns its place.
Hero with a verb
Pill badge ("Kill your credit card debt"), headline that ends in a gradient verb, two store buttons. Phone mockup shows a real Freedom Date, not a placeholder.
The problem section
Three glass cards calling out competitors directly: charts, alerts, goals. Then the line that frames the rest of the site, "Elraze is different. It does the work for you."
Three steps to freedom
Import → Freedom Date → Spending insight. Each block is a real screenshot, real bullet labels, no vague "powerful AI" filler.
The Enforcement Engine
A coming-soon section for the feature that actually moves money. Three operating modes (Strict / Safe / Flex), a payday-detection flow, and its own dedicated waitlist.
Quiet proof
Counter stats, two short testimonials, and the legal pages live in the footer. No badge wall, no fake press logos, no "as seen on" strip.
What it runs on
Boring stack on purpose.
- Vite + React + TypeScript
- Tailwind CSS with a hand-tuned neon-on-dark palette
- shadcn/ui primitives extended with custom glass cards
- Framer Motion for scroll-revealed sections
- Static PNG phone mockups for fast paint, no Lottie weight
- Cloudflare Pages for edge delivery, Plausible for privacy-friendly analytics
Built for
Need a marketing site that has to convert from a 30-second scroll to an App Store install? That's the brief Elraze gave us, and it's the kind of brief we like. Three to six weeks from kickoff to live, brand and copy included.
Talk to us about one